The Sing Out Loud Festival’s Live Wildly Showcase attracted over 25,000 attendees to Francis Field in St. Augustine, Florida, on September 20 and 21. The two-day event featured 14 musical acts and focused on raising awareness for conservation efforts in the region.
Headliners included Hozier, Beabadoobee, Vance Joy, and The Teskey Brothers. Other performers such as Father John Misty, Rilo Kiley, Maren Morris, Sarah Kinsley, David Kushner, Brenn!, Taylor Olin & The Something Specials, and Sun Child contributed to a diverse lineup. According to organizers, three times more two-day passes were sold compared to single-day tickets.
Attendees traveled from all 50 states, Washington D.C., Puerto Rico, Guam, and 12 countries. In addition to live music performances, the festival offered interactive activities related to Florida’s natural environment. These included educational exhibits about state parks and wildlife and opportunities to engage with local conservation groups.
The event raised over $130,000 through ticket sales for land conservation initiatives in St. Johns County.
“This festival isn’t just about music – it’s about community, connection, and protecting what makes Florida so unique,” said Gabe Pellicer, CEO & President of SJC Cultural Events, Inc., which produces the Sing Out Loud Festival. “Bringing thousands of people together for live music and conservation delivers real impact and we’re incredibly proud of what this festival has achieved.”
Lisa Shipley, CEO of the Live Wildly Foundation added: “It’s truly inspiring to witness such a strong show of support for wild Florida, especially right here in St. Johns County, where these efforts will directly benefit local conservation. We’re honored to collaborate on a festival that brings people together through music while also deepening our collective dedication to protecting wild Florida for future generations.”
The Sing Out Loud Festival is produced by SJC Cultural Events, Inc., which also operates several venues including the St. Augustine Amphitheatre and Ponte Vedra Concert Hall. This year’s showcase was organized in partnership with the Live Wildly Foundation as well as other community organizations and sponsors.
Since its inception in 2016, the festival has hosted more than 1,500 musicians and welcomed over 330,000 fans.
